Press Release

American Imaging Management Enters into Agreement with Blue Cross and Blue Shield of Florida

AIM Working with BCBSF to Deliver Innovative OptiNet(sm) Program to Enhance Diagnostic Imaging Network Information and Quality

DEERFIELD, Ill., Aug. 9 /PRNewswire-FirstCall/ -- American Imaging Management (AIM), a leading radiology benefit management and technology company with health plan clients representing over 20 million consumers, announced that it has been selected by Blue Cross and Blue Shield of Florida, Inc. (BCBSF), to deliver imaging network information and transparency services through AIM's OptiNet program.

"BCBSF looks forward to working with AIM to deliver leading edge, web- based solutions that promote high quality and affordable healthcare for our members," said Dr. Barry Schwartz, vice president, network management, BCBSF. "AIM's OptiNet solution supports BCBSF's initiatives to enhance transparency for physicians and consumers by providing a better understanding of diagnostic imaging service delivery and value within our markets."

David S. Harrington, chairman and chief executive officer of AIM, said, "AIM appreciates the opportunity to work with Blue Cross and Blue Shield of Florida. The evolving nature of diagnostic imaging delivery and growing desire for more information among physicians and patients require innovative tools that can meet the needs of health plans, members, employers and providers. We look forward to supporting BCBSF's leadership on this important initiative."

OptiNet is a unique set of network management tools offered by AIM to promote quality and affordability within diagnostic imaging. Through OptiNet, health plans gain the ability to collect, store and monitor key quality indicators of diagnostic imaging providers through an easy-to-use web interface. OptiNet enables health plans to gain an information edge necessary for managing the increasingly complex diagnostic imaging environment.

AIM is a leader in managing outpatient imaging services through innovative solutions. AIM pioneered the integration of technology and clinical content for radiology management through the introduction of web-based prior authorization in 2002. AIM also introduced the first set of web-enabled tools to promote quality and cost transparency into the selection of the best value in diagnostic imaging facilities.

About AIM

American Imaging Management, Inc. ("AIM") is a leading company in the radiology benefit management industry. AIM promotes the appropriate use of diagnostic imaging through the application of widely accepted clinical guidelines delivered through an innovative platform of technologies and programs. AIM pioneered the use of web technology in diagnostic imaging management and has continually integrated service and technology to create a more effective and efficient clinical review process to support the physician- patient relationship. Through a commitment to delivering excellence in clinical content, service, innovation and operational performance, AIM has developed a national client base of health plans, and currently provides management services to over 20 million health plan members. AIM is an operating subsidiary of WellPoint, Inc. (NYSE: WLP). For more information on AIM, please visit


Blue Cross and Blue Shield of Florida is a leader in Florida's health industry. BCBSF and its subsidiaries serve more than 8.7 million people. Since 1944, the company has been dedicated to meeting the diverse needs of all those it serves by offering an array of choices. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information concerning BCBSF, please see its Web site at

SOURCE WellPoint, Inc.

CONTACT: Paul Danao of American Imaging Management, +1-847-559-6501, or Mark S. Wright of Blue Cross and Blue Shield of Florida, +1-904-905-6935