Press Release

WellChoice, Inc. Announces Appearance at Upcoming Bear Stearns Conference

NEW YORK--(BUSINESS WIRE)--Sept. 1, 2004--WellChoice, Inc. (NYSE: WC) today announced that John W. Remshard, Senior Vice President and Chief Financial Officer, is scheduled to appear at the Bear Stearns 17th Annual Healthcare Conference on Monday, September 13, 2004.

WellChoice's presentation is scheduled to begin at approximately 2:45 PM (EST). Investors, analysts and the general public are invited to listen to this presentation over the Internet via Visitors should click on the "Upcoming Events" page in the "Investors" section to access the link to the Bear Stearns Annual Healthcare Conference webcast.

To listen to the presentation live on the Internet, visitors should arrive on the site at least 20 minutes prior to the presentation in order to download and install any necessary audio software. A replay of the webcast will be available for seven days following the presentation in the "Recent Events" section of the site.

The presentation will reflect management's views as of September 13, 2004. Anyone listening to the WellChoice management presentation will be presumed to have read its Annual Report on Form 10-K for the year ended December 31, 2003, and its Quarterly Reports on Form 10-Q for the three months ended March 31, 2004 and June 30, 2004. Information reconciling certain financial and other measures that may be disclosed in the presentation to relevant GAAP measures is available via the WellChoice Investors link.

WellChoice, Inc. is the parent company of the largest health insurer in the State of New York, based on PPO and HMO membership. WellChoice, through its Empire Blue Cross Blue Shield subsidiaries, has the exclusive right to use the Blue Cross and Blue Shield names and marks in 10 downstate New York counties and one or both of these names and marks in selected counties in upstate New York. WellChoice offers a broad portfolio of products, including managed care and traditional indemnity products, and has a varied customer base including large group, middle-market and small group, individual, and national accounts. Additional information on WellChoice can be found at

CONTACT: Media/Investor Contact:
WellChoice, Inc.
Deborah Loeb Bohren, 212-476-3552
Lisa Greiner, 212-476-7011

SOURCE: WellChoice, Inc.

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